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Different prices for different customers — with rules, not files

A large dealer gets minus fifteen per cent, a new one pays retail, and everyone has their own discount on the promotional category. In Excel this turns into a dozen price lists that drift apart. In Kup2B a product has one retail price, and the rules calculate everything else.

Register a companySee plans

Registration by tax ID (INN), for companies (LLCs) and sole proprietors. The first 10 days after the company is verified are free.

How price rules work

For whom

All buyers, a group (“Dealers”, “Retail chains”) or a single company. You assign the group to the buyer.

On what

The whole catalogue, a category, a tag or a single product. A discount on a tag is handy for promotions and selections.

How to calculate

A percentage of the retail price, a fixed price, or a separate price type from your accounting system. You can set quantity tiers.

What the buyer sees

One price — their own. If several rules apply, the system picks one: by priority, then the more specific, then the one that favours the buyer.

How to move your terms out of price lists

  1. Create buyer groups

    One for each level of terms you already have: dealer, partner, small wholesale.

  2. Create rules

    For a group or a company: what exactly, at what price, from what quantity and until what date.

  3. Check the result

    The “Through the counterparty’s eyes” button opens the catalogue as the selected company sees it — with its prices.

What it looks like in the dashboard

Prices for different buyers

1 min 34 s

Types of prices, groups of buyers and price policies: assign a wholesale price and check the result in a preview.

Video transcript

The main thing is that Kup2B differs from a regular store: you assign a price to each buyer separately. There are price types, buyer groups and price policies for this.

Let's start with the price types. Open "Price Types.".

There is always a type of RRC, retail: this is the price you set for the product. Add the wholesale type.

Call it "Opt" and keep it.

Now a group of buyers. Open “Settings”, then “Buyers Groups”.

We add a group of “Optoviki” and choose the type of prices “Optoviki” for it.

Save it.

Price policy ties everything together. Open "Price Policy" and click "Add".

We call the policy “wholesale prices”. Basic type - retail, target - "Opt".

Rule: fifteen percent off the retail price.

It works for the Optics group.

Save it.

The buyer "Sphere" we previously attributed to the group "Optoviki": how it is done, tell in the video about counterparties. We'll check the results in preview.

Choose the product "Aurora" and the buyer "Sphere" and click "Calculate".

The retail price is twelve thousand nine hundred rubles, and the wholesaler of the same chandelier will cost fifteen percent cheaper.

Next in the series: download the catalogue from Excel.

How much it costs

The seller pays a fixed amount per month; there is no commission on deals. The platform is free for buyers.

Start

5,000 RUB monthly

Buyers: 12

Growth

9,000 RUB monthly

Buyers: 30

No limit

16,000 RUB monthly

Buyers without restriction

What the plans include

Frequently asked questions

Useful right now

Free tools with no registration: fill in the form and download the finished document.

Markup and margin calculator

Price, profit, markup and margin from two known values.

VAT calculator

Extract VAT from an amount or add it on top: 22, 10, 7 and 5%.

Other tasks of a wholesale company

All solutions

Start by registering your company

Five minutes: e-mail, INN, confirmation. Once the company is verified, the catalogue works free for 10 days — enough to upload your products and connect your first buyers.

Register a company

B2B marketplace: supplier catalogues with a personal price for every counterparty.

PlaceGlossaryArticlesSolutionsIndustriesVideo instructions for sellersVideo instructions for buyersBoxed version

Tools

Invoice with a QR codeQR code for payment by bank detailsCommercial proposalUPDReconciliation statementPenalty and interest calculatorVAT calculatorAmount in wordsProduction calendarBank of Russia exchange ratesAll tools

Contacts

hello@kup2b.ru

Sole proprietor Yu. V. Konovalova INN 590402889790

VKHelpContacts and details

© 2026 Kup2B

Development — Omegakontur

For legal entities and sole proprietors only