Closed price list: how to show wholesale prices only your own
Wholesale prices do not want to show competitors and retail buyers. We analyze ways to close the price - by password, by application, by personal link - and what each turns into in practice.
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The open wholesale price is seen by everyone: the buyer, competitor and retail customer of your dealer. Closed only to those you gave it to. There are several ways to close, and they differ in how much work is left to the manager and how easily access is leaked.
Why do prices close?
- Competitors. The open price is a ready-made basis for someone else's offer "three percent cheaper."
- Retail dealer buyers. Seeing the wholesale price, the buyer goes to the dealer to bargain.
- Different conditions. If dealers have different prices, a common open price is impossible in principle.
At the same time, the assortment itself is usually unnecessary to close: product cards lead buyers from the search. Frequent solutions are open goods and closed prices.
Method 1. File on request
Price to Excel is sent by letter after a call or request.
Plus, there's nothing to set up. Cons – the file becomes obsolete on the day of sending, is sent further without your knowledge, and the manager spends time on each shipment. It is impossible to know who opened the price and when.
Method 2. Common password
The directory or page with prices opens after entering a password, one for all.
Suitable for exhibition, mailing, first negotiations: a person does not need to register. The weak point is that the password goes hand in hand. Therefore, two things are important: that the password changes in one click and that after the change it ceases to act immediately for everyone who has already logged in.
Method 3. Access by application
The buyer registers the company and requests access, the supplier confirms. Everyone logs in under their own account.
This is the most manageable option: you can see who has access, you can revoke it from one company without touching the others, and everyone can show their price. The price of the question - the buyer needs to register, so for "cold" contacts the method is difficult.
Method 4. Personal reference
Each customer has a link with a key. Registration is not required, access is revoked point by point. But the link is sent as easily as the file, and it is impossible to distinguish the recipient from the one to whom it was sent.
What to choose
| The challenge | Method |
|---|---|
| Show prices at the exhibition or newsletter | Common password |
| Working with permanent dealers | Access by application |
| One-off deal | File or commercial offer |
| Different prices for different buyers | Application access only |
The methods are combined: password - to see, application - to order at its price.
For a one-time transaction, instead of the entire price, it is more convenient to send an offer to specific positions: it can be collected online.
Closed price and search engines
The page closed with a password or login, the search engine does not see and does not show in the results. If a catalog is needed as a source of new buyers, close prices, not goods: a card with a description and a “find the price” button in the search works, a blank entry page does not.
How it works in Kup2B
The directory mode is chosen by the supplier: open to everyone, only for confirmed customers or by password. For more information, see [[solution:zakrytyj-katalog-dlya-optovikov|"Private Catalogue"]; refer to [[solution:optovyj-prajs-list-onlajn|].
Frequent questions
Can prices be hidden and goods left open?
Yes, and most often they do: goods are visible to everyone and are in search, and the buyer sees the price after entering or confirming the application.
What to do if the password hits a competitor?
Change him. It is important that after the change, the old password ceases to work for those who have already logged in, otherwise the change does not give anything.
Is the price list a trade secret?
Not by itself. The regime of trade secrets arises when the owner has taken measures to protect it: he has determined a list of information, restricted access, put a stamp (the law on trade secrets, article 10). Without these measures, it will not be possible to refer to secrecy in the dispute.
Does the supplier have to show prices to everyone?
A wholesale supplier who works under supply contracts is not. The obligation to conclude a contract with each applicant and on the same terms is a public contract, for example in retail trade (Article 426 of the Civil Code of the Russian Federation).
